Choose Europe
What role can Europe play in the decades ahead?
As we look to the decades ahead, we ask: What will Europe mean to the next generation? Can Europe remain a stable, fair, creative hub for businesses and talent?
From “compliance capital” to “confidence capital”
Trustworthy data flows, reliable infrastructure, resilient supply chains, climate-aligned growth: The continent already has the compliance guidelines; now, it's time to lead with trust. Whether it's data, AI safety, platform accountability, IP protection, or green finance, we expect Europe to keep exporting rules that become standard foundations.
Industrial policy meets startup velocity
It's time to speed it up in the next decades. The distance between research, prototype, and market needs to be shortened. The battery corridor running through Sweden and western Europe, the cloud-and-AI spines in Paris, Zurich, Amsterdam, and Warsaw, health bio-clusters in Lyon, and life science clusters in Frankfurt show how Europe scales by stacking research depth, manufacturing competence and public purpose.
The inclusive growth bet
Diversity is an economic need in aging societies. Europe’s competitive startups will design for everyone: inclusive fintech, privacy-respecting health tech, and climate solutions priced for mass adoption.
A continent to call home
Trust and speed will define European startups in the next decades. They’ll earn the right to operate with products that are safer, cleaner, and fairer, showing that values can drive growth.
Europe can offer something unique: a living example of how diverse nations can unite for the common good and how prosperity and purpose can go hand in hand. If Europe remains value-driven and forward-looking, founders will not only choose it; they will transform it.
They will, in turn, invite the world to choose a Europe that truly is a continent to call home.
in Partnership with:
Who is Choose Europe?
Choose Europe is a pioneering project born from cities and metropolitan regions sharing the value, goal and spirit of “comperation,” a unique balance between competition and cooperation. Through a Memorandum of Understanding, the Investment and Promotion Agencies of fifteen European regions, from Catalonia to the Nordics, are committed to building a long-term, international collective project that values the ecosystems, companies and talent by highlighting not only what unifies them but also what sets them apart. The network currently includes the metropolitan cities and regions of Amsterdam, Barcelona – Catalonia, Copenhagen, Frankfurt, Gothenburg, Helsinki, Lyon, Oslo, Paris, Riga, Rotterdam, Stockholm, Vienna, Warsaw and Zurich.
As a network, Choose Europe delivers collective visibility and connectivity, providing international companies and professionals with streamlined access to Europe’s most dynamic regions while reinforcing a model of investment that serves local communities and respects social and environmental priorities.
These cities and metropolitan regions have chosen to join forces because they believe that shared success benefits the entire European region. Their collaboration over the years has shown that the path towards responsible development on the European continent is shared.
Find out more about Choose Europe at chooseeurope.eu.
